diff --git a/migrations/apply_seo_meta.php b/migrations/apply_seo_meta.php
new file mode 100644
index 0000000..9486a78
--- /dev/null
+++ b/migrations/apply_seo_meta.php
@@ -0,0 +1,75 @@
+<?php
+
+declare(strict_types=1);
+
+/**
+ * Fill empty seotitle/seometa product fields from a scraped mapping file
+ * (migrations/seo_meta_vitec.json - source: the live vitec.com product
+ * pages, 2026-09-04). Fill-up ONLY: fields that already hold a value are
+ * never overwritten.
+ *
+ * Dry run:  php migrations/apply_seo_meta.php
+ * Write:    php migrations/apply_seo_meta.php --apply
+ */
+
+$apply = in_array('--apply', $argv, true);
+
+$root = null;
+$dir = __DIR__;
+for ($i = 0; $i < 5; $i++) {
+    if (is_file($dir . '/config/system/settings.php')) {
+        $root = $dir;
+        break;
+    }
+    $dir = dirname($dir);
+}
+if ($root === null) {
+    exit("Could not locate project root above " . __DIR__ . "\n");
+}
+
+$map = json_decode((string)file_get_contents(__DIR__ . '/seo_meta_vitec.json'), true);
+if (!is_array($map)) {
+    exit("seo_meta_vitec.json missing or invalid.\n");
+}
+unset($map['_quelle']);
+
+$settings = require $root . '/config/system/settings.php';
+$db = $settings['DB']['Connections']['Default'];
+$pdo = new PDO(
+    sprintf('mysql:host=%s;port=%s;dbname=%s;charset=utf8mb4', $db['host'] ?? 'localhost', $db['port'] ?? 3306, $db['dbname'] ?? ''),
+    $db['user'] ?? '',
+    $db['password'] ?? '',
+    [PDO::ATTR_ERRMODE => PDO::ERRMODE_EXCEPTION, PDO::ATTR_DEFAULT_FETCH_MODE => PDO::FETCH_ASSOC]
+);
+
+$select = $pdo->prepare("SELECT uid, title, seotitle, seometa FROM tx_vitec_domain_model_product WHERE deleted = 0 AND slug = ?");
+$update = $pdo->prepare("UPDATE tx_vitec_domain_model_product SET seotitle = ?, seometa = ?, tstamp = ? WHERE uid = ?");
+
+$written = 0;
+foreach ($map as $slug => $meta) {
+    $select->execute([$slug]);
+    $product = $select->fetch();
+    if (!$product) {
+        echo "FEHLT  $slug - kein Produkt\n";
+        continue;
+    }
+    $newTitle = trim((string)$product['seotitle']) === '' ? trim((string)($meta['seotitle'] ?? '')) : (string)$product['seotitle'];
+    $newMeta = trim((string)$product['seometa']) === '' ? trim((string)($meta['seometa'] ?? '')) : (string)$product['seometa'];
+    $changes = [];
+    if ($newTitle !== (string)$product['seotitle']) {
+        $changes[] = 'seotitle';
+    }
+    if ($newMeta !== (string)$product['seometa']) {
+        $changes[] = 'seometa';
+    }
+    if ($changes === []) {
+        echo "ok     {$product['title']} - beide Felder bereits gefuellt oder keine Daten\n";
+        continue;
+    }
+    printf("%s %s (uid %d): %s\n", $apply ? 'WRITE ' : 'plan  ', $product['title'], $product['uid'], implode(' + ', $changes));
+    if ($apply) {
+        $update->execute([$newTitle, $newMeta, time(), (int)$product['uid']]);
+    }
+    $written++;
+}
+printf("\n%d Produkt(e) %s.%s\n", $written, $apply ? 'geschrieben' : 'geplant', $apply ? ' Cache leeren: vendor/bin/typo3 cache:flush' : ' Mit --apply schreiben.');
diff --git a/migrations/fix_image_reference_fieldname.php b/migrations/fix_image_reference_fieldname.php
new file mode 100644
index 0000000..6b75d6f
--- /dev/null
+++ b/migrations/fix_image_reference_fieldname.php
@@ -0,0 +1,59 @@
+<?php
+
+declare(strict_types=1);
+
+/**
+ * One-shot repair (2026-09-04): the first vitec:import-product-images run
+ * wrote its sys_file_reference rows with fieldname 'images' - the JSON key -
+ * but the TCA field (and everything that queries it) is 'productimage'.
+ * Re-files those references and refreshes the products' inline counter.
+ *
+ * Usage:  php migrations/fix_image_reference_fieldname.php
+ */
+
+$root = null;
+$dir = __DIR__;
+for ($i = 0; $i < 5; $i++) {
+    if (is_file($dir . '/config/system/settings.php')) {
+        $root = $dir;
+        break;
+    }
+    $dir = dirname($dir);
+}
+if ($root === null) {
+    exit("Could not locate project root above " . __DIR__ . "\n");
+}
+
+$settings = require $root . '/config/system/settings.php';
+$db = $settings['DB']['Connections']['Default'];
+$pdo = new PDO(
+    sprintf('mysql:host=%s;port=%s;dbname=%s;charset=utf8mb4', $db['host'] ?? 'localhost', $db['port'] ?? 3306, $db['dbname'] ?? ''),
+    $db['user'] ?? '',
+    $db['password'] ?? '',
+    [PDO::ATTR_ERRMODE => PDO::ERRMODE_EXCEPTION]
+);
+
+$wrong = (int)$pdo->query(
+    "SELECT COUNT(*) FROM sys_file_reference
+     WHERE deleted = 0 AND tablenames = 'tx_vitec_domain_model_product' AND fieldname = 'images'"
+)->fetchColumn();
+echo "Misfiled references (fieldname 'images'): $wrong\n";
+
+if ($wrong > 0) {
+    $pdo->exec(
+        "UPDATE sys_file_reference SET fieldname = 'productimage'
+         WHERE deleted = 0 AND tablenames = 'tx_vitec_domain_model_product' AND fieldname = 'images'"
+    );
+    echo "Re-filed to 'productimage'.\n";
+}
+
+$updated = $pdo->exec(
+    "UPDATE tx_vitec_domain_model_product p
+     SET p.productimage = (
+         SELECT COUNT(*) FROM sys_file_reference r
+         WHERE r.deleted = 0 AND r.uid_foreign = p.uid
+           AND r.tablenames = 'tx_vitec_domain_model_product' AND r.fieldname = 'productimage'
+     )
+     WHERE p.deleted = 0"
+);
+echo "Inline counters refreshed on $updated product(s). Flush the cache: vendor/bin/typo3 cache:flush\n";
diff --git a/migrations/seo_meta_vitec.json b/migrations/seo_meta_vitec.json
new file mode 100644
index 0000000..60015ea
--- /dev/null
+++ b/migrations/seo_meta_vitec.json
@@ -0,0 +1,51 @@
+{
+  "_quelle": "vitec.com Produktseiten, Scrape 2026-09-04. Nur Produkt-Detailseiten; Kategorieseiten-Metas (ChannelLink, 45-series, PRISM, 38-Series) bewusst ausgelassen (zu generisch). 'VITEC - '-Praefix entfernt.",
+  "mgw-diamond-sdi-encoder": {
+    "seotitle": "MGW Diamond - 4K and Multi-Channel SD/HD HEVC Encoder",
+    "seometa": "MGW Diamond is a small, power-efficient quad channel HD or one channel 4K HEVC video encoder ideal for field-based applications. It features a powerful encoding engine with the ability to output up to eight streams simultaneously."
+  },
+  "mgw-ace-encoder": {
+    "seotitle": "MGW Ace Encoder Compact HEVC (H.265) Hardware Encoder",
+    "seometa": "MGW Ace Encoder is the world's first HEVC / H.265 hardware encoder in a professional grade portable streaming appliance. Powered by VITEC HEVC GEN2+ encoder, it delivers industry's best video quality with up to 50% bandwidth savings compared to H.264 and Ultra Low Latency streaming down to 16ms glass-to-glass."
+  },
+  "mgw-ace-decoder": {
+    "seotitle": "MGW Ace Decoder - Professional Portable HEVC & H.264 Decoder",
+    "seometa": "MGW Ace Decoder is a professional grade, high performance IP decoder supporting the bandwidth efficient HEVC/H.265 and H.264/AVC compression standards, with 4:2:2 10-bit decoding from IP or DVB-ASI, genlock support and 4K-ready 12G-SDI and HDMI outputs."
+  },
+  "mgw-pico-portable-encoder": {
+    "seotitle": "MGW Pico Encoder - Ultra-Compact, Low Latency H.264 Encoding & Streaming Appliance",
+    "seometa": "The MGW Pico Encoder is the world's smallest H.264 HD/SD portable encoding appliance. With 3G/HD/SD-SDI and Composite inputs, low power consumption and robust industrial design, the appliance is ideal for any video field-based streaming application."
+  },
+  "mgw-diamond-og-sdi-composite-blade-encoder": {
+    "seotitle": "MGW Diamond OG - 4K and Multi-Channel SD/HD HEVC VITEC OG Encoder Card",
+    "seometa": "MGW Diamond OG is a small, power-efficient quad channel HD or one channel 4K HEVC video encoder card for the openGear ecosystem, with a powerful encoding engine able to output up to eight streams simultaneously."
+  },
+  "mgw-diamond-og-sdi-blade-encoder": {
+    "seotitle": "MGW Diamond+ OG Encoder - Multi-codec, Broadcast-grade 4K/Multichannel HD VITEC OG Encoder Card",
+    "seometa": "MGW Diamond+ OG is a broadcast grade HEVC, H.264 and MPEG-2 IP encoder that is ideal for contribution or point-to-point streaming applications and compatible with the openGear ecosystem for seamless integration."
+  },
+  "mgw-diamond-hx-og": {
+    "seotitle": "MGW Diamond-Hx OG Encoder 4K & Multi-Channel SD/HD HDMI VITEC OG Encoder Card",
+    "seometa": "openGear 4K HEVC video encoder card that is ideal for IPTV distribution or Direct-to-Web applications, featuring a powerful encoding engine with the ability to deliver up to four streams simultaneously."
+  },
+  "mgw-ace-decoder-og-ultra-low-latency-blade-encoder": {
+    "seotitle": "MGW Ace Decoder OG - Professional HEVC & H.264 openGear Decoder Card",
+    "seometa": "MGW Ace Decoder OG is a professional grade, high performance IP decoder card supporting HEVC/H.265 and H.264/AVC, with 4:2:2 10-bit decoding from IP or DVB-ASI, genlock support and 4K-ready outputs for the openGear ecosystem."
+  },
+  "diamond-ip-og-ip-to-ip-encoder": {
+    "seotitle": "Diamond-IP OG Encoder - 4K HEVC encoder with SMPTE ST2110 capture",
+    "seometa": ""
+  },
+  "mges7000-high-density-4kuhdhd-hevc-h264-iptv-encoding-blade": {
+    "seotitle": "MGES 7000 - Market Leading High Density 4K/UHD/HD HEVC & H.264 IPTV Encoding Blade",
+    "seometa": "Featuring the highest density available on the market, VITEC's 4K/UHD/HD HEVC & H.264 IPTV 8-input blade offers real-time hardware encoding with secondary channel, integrated resolution and frame-rate scaling, AES 256/128-bit encryption and low latency mode."
+  },
+  "mges6000-broadcast-quality-hdsd-h264-quad-input-iptv-encoder": {
+    "seotitle": "MGES 6000 - Broadcast-quality HD/SD H.264 Quad-Input IPTV Encoder",
+    "seometa": "The MGES-6000 Blade provides real-time hardware encoding of HD and SD video for all IPTV applications, with best-in-class picture quality, a secondary low-res channel, streaming to up to seven IP destinations per port and optional AES-256/128-bit encryption."
+  },
+  "x-player-end-points-xp23-xp25-xp26": {
+    "seotitle": "VITEC X-Player End-Points",
+    "seometa": "High-performance IP video & digital signage playback devices"
+  }
+}
diff --git a/packages/vitec/Classes/Command/ImportProductImagesCommand.php b/packages/vitec/Classes/Command/ImportProductImagesCommand.php
new file mode 100644
index 0000000..fbdd25c
--- /dev/null
+++ b/packages/vitec/Classes/Command/ImportProductImagesCommand.php
@@ -0,0 +1,142 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Evomedien\Vitec\Command;
+
+use Doctrine\DBAL\ParameterType;
+use Symfony\Component\Console\Attribute\AsCommand;
+use Symfony\Component\Console\Command\Command;
+use Symfony\Component\Console\Input\InputInterface;
+use Symfony\Component\Console\Input\InputOption;
+use Symfony\Component\Console\Output\OutputInterface;
+use TYPO3\CMS\Core\Core\Bootstrap;
+use TYPO3\CMS\Core\Database\ConnectionPool;
+use TYPO3\CMS\Core\DataHandling\DataHandler;
+use TYPO3\CMS\Core\Resource\StorageRepository;
+use TYPO3\CMS\Core\Utility\GeneralUtility;
+
+/**
+ * Attach the product photos harvested from vitec.com / datapath.co.uk
+ * (2026-09-04) to the product records.
+ *
+ * Files live in fileadmin/user_upload/products/<product-slug>/ - one folder
+ * per product, downloaded straight from the live sites. For every folder
+ * whose slug matches a product record WITHOUT any image (fill-up only,
+ * existing images are never touched), the files are indexed in FAL and
+ * appended to the `images` field through DataHandler (sys_file_reference),
+ * in alphabetical file order (the live carousels' _01.._NN order).
+ *
+ * Idempotent: products that got their images on a previous run are skipped
+ * on the next one.
+ *
+ *   vendor/bin/typo3 vitec:import-product-images --dry-run
+ *   vendor/bin/typo3 vitec:import-product-images
+ */
+#[AsCommand(
+    name: 'vitec:import-product-images',
+    description: 'Attach staged product photos (fileadmin/user_upload/products/<slug>/) to image-less products'
+)]
+final class ImportProductImagesCommand extends Command
+{
+    private const TABLE = 'tx_vitec_domain_model_product';
+    private const STAGE = 'user_upload/products';
+
+    protected function configure(): void
+    {
+        $this->addOption('dry-run', null, InputOption::VALUE_NONE, 'Report the plan - write nothing');
+    }
+
+    protected function execute(InputInterface $input, OutputInterface $output): int
+    {
+        Bootstrap::initializeBackendAuthentication();
+        $dryRun = (bool)$input->getOption('dry-run');
+
+        $storage = GeneralUtility::makeInstance(StorageRepository::class)->getDefaultStorage();
+        if ($storage === null || !$storage->hasFolder(self::STAGE)) {
+            $output->writeln('<error>Staging folder ' . self::STAGE . ' not found in the default storage.</error>');
+            return Command::FAILURE;
+        }
+        $stageFolder = $storage->getFolder(self::STAGE);
+
+        $connection = GeneralUtility::makeInstance(ConnectionPool::class)->getConnectionForTable(self::TABLE);
+
+        $datamap = [];
+        $newIndex = 0;
+        $planned = 0;
+        $skippedExisting = 0;
+
+        foreach ($stageFolder->getSubfolders() as $folder) {
+            $slug = $folder->getName();
+            $product = $connection->fetchAssociative(
+                'SELECT uid, pid, title FROM ' . self::TABLE . ' WHERE deleted = 0 AND slug = ?',
+                [$slug]
+            );
+            if ($product === false) {
+                $output->writeln(sprintf('<comment>skip  %-45s - no product with this slug</comment>', $slug));
+                continue;
+            }
+            $uid = (int)$product['uid'];
+
+            // NB: the TCA field is `productimage` - `images` is only the
+            // JSON key the serializers emit (lesson from the first run).
+            $existing = (int)$connection->fetchOne(
+                "SELECT COUNT(*) FROM sys_file_reference
+                 WHERE deleted = 0 AND tablenames = ? AND fieldname = 'productimage' AND uid_foreign = ?",
+                [self::TABLE, $uid]
+            );
+            if ($existing > 0) {
+                $output->writeln(sprintf('keep  %-45s - already has %d image(s)', $slug, $existing));
+                $skippedExisting++;
+                continue;
+            }
+
+            $files = $folder->getFiles();
+            usort($files, static fn($a, $b): int => strcasecmp($a->getName(), $b->getName()));
+            if ($files === []) {
+                continue;
+            }
+
+            $referenceIds = [];
+            foreach ($files as $file) {
+                // getFiles() delivers indexed File objects (sys_file created on
+                // the fly for new files), so uid is available right away.
+                $newId = 'NEW' . ++$newIndex;
+                $referenceIds[] = $newId;
+                $datamap['sys_file_reference'][$newId] = [
+                    'table_local' => 'sys_file',
+                    'uid_local' => $file->getUid(),
+                    'uid_foreign' => $uid,
+                    'tablenames' => self::TABLE,
+                    'fieldname' => 'productimage',
+                    'pid' => (int)$product['pid'],
+                ];
+            }
+            $datamap[self::TABLE][$uid]['productimage'] = implode(',', $referenceIds);
+            $planned++;
+            $output->writeln(sprintf('%s %-45s -> uid %d "%s": %d image(s)',
+                $dryRun ? 'plan ' : 'WRITE', $slug, $uid, $product['title'], count($referenceIds)));
+        }
+
+        $output->writeln(sprintf("\n%d product(s) to fill, %d already had images.", $planned, $skippedExisting));
+        if ($planned === 0) {
+            return Command::SUCCESS;
+        }
+        if ($dryRun) {
+            $output->writeln('DRY RUN - nothing written.');
+            return Command::SUCCESS;
+        }
+
+        $dataHandler = GeneralUtility::makeInstance(DataHandler::class);
+        $dataHandler->start($datamap, []);
+        $dataHandler->process_datamap();
+        if ($dataHandler->errorLog !== []) {
+            foreach ($dataHandler->errorLog as $error) {
+                $output->writeln('<error>' . $error . '</error>');
+            }
+            return Command::FAILURE;
+        }
+        $output->writeln('Done. Flush the cache: vendor/bin/typo3 cache:flush');
+        return Command::SUCCESS;
+    }
+}
diff --git a/packages/vitec/Classes/Command/LinkProductDownloadsCommand.php b/packages/vitec/Classes/Command/LinkProductDownloadsCommand.php
new file mode 100644
index 0000000..163a9a9
--- /dev/null
+++ b/packages/vitec/Classes/Command/LinkProductDownloadsCommand.php
@@ -0,0 +1,274 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Evomedien\Vitec\Command;
+
+use Symfony\Component\Console\Attribute\AsCommand;
+use Symfony\Component\Console\Command\Command;
+use Symfony\Component\Console\Input\InputInterface;
+use Symfony\Component\Console\Input\InputOption;
+use Symfony\Component\Console\Output\OutputInterface;
+use TYPO3\CMS\Core\Core\Bootstrap;
+use TYPO3\CMS\Core\Database\ConnectionPool;
+use TYPO3\CMS\Core\DataHandling\DataHandler;
+use TYPO3\CMS\Core\Utility\GeneralUtility;
+
+/**
+ * Link the imported download records (vitec:import-downloads, 2026-08-06) to
+ * their products via `downloads` (tx_vitec_product_download_mm) by matching
+ * the download title against the product titles.
+ *
+ * Deliberately conservative: a download is linked ONLY when the match is
+ * unique. Matching per download title, in this order:
+ *
+ *   1. title minus a trailing document-type phrase ("... Datasheet",
+ *      "... Brochure", "... User Guide", ...) == product title
+ *   2. additionally with a leading brand word (VITEC / Datapath) removed
+ *   3. additionally with a trailing role word (Transmitter / Receiver /
+ *      Encoder / Decoder / Card) removed - "Aligo TX100 Transmitter
+ *      Datasheet" -> "TX100"
+ *
+ * All comparisons on a normalized form (lowercase, alphanumerics only).
+ * Existing links are never touched, nothing is removed; a download that
+ * matches nothing (or more than one product) is reported for manual review.
+ * Idempotent: already-linked pairs are skipped.
+ *
+ *   vendor/bin/typo3 vitec:link-product-downloads --dry-run
+ *   vendor/bin/typo3 vitec:link-product-downloads
+ */
+#[AsCommand(
+    name: 'vitec:link-product-downloads',
+    description: 'Link download records to products by title match (unique matches only, add-only)'
+)]
+final class LinkProductDownloadsCommand extends Command
+{
+    private const PRODUCT_TABLE = 'tx_vitec_domain_model_product';
+    private const DOWNLOAD_TABLE = 'tx_vitec_domain_model_download';
+    private const MM_TABLE = 'tx_vitec_product_download_mm';
+
+    /** Trailing document-type phrases, longest first. */
+    private const DOC_SUFFIXES = [
+        'quick start guide', 'quick reference guide', 'application note',
+        'success story', 'user guide', 'white paper', 'case study',
+        'whats new', "what's new", 'datasheet', 'data sheet', 'brochure',
+        'firmware', 'software', 'manual', 'flyer', 'guide',
+    ];
+
+    /** Trailing role words a download title may carry beyond the product name. */
+    private const ROLE_SUFFIXES = [
+        'capture card', 'graphics card', 'encoder card', 'decoder card',
+        'transmitter', 'receiver', 'transcoder', 'end-point', 'end point',
+        'encoder', 'decoder', 'blade', 'card',
+    ];
+
+    /**
+     * Known live-site names that differ from OUR (authoritative) dev names -
+     * normalized document name => dev product title. Dev names never change
+     * (decision 2026-09-04), so the bridge lives here.
+     */
+    private const ALIASES = [
+        'visionscsdi4' => 'VisionSC-SD14',
+        'visioniosdi4' => 'VisionIO-SD14',
+        'visionsdi2' => 'VisionSD12',
+        'prismsff' => 'SFF PRISM',
+        'sffprism' => 'SFF PRISM',
+        'avediaep6' => 'Avedia End-Points',
+        'eztvep6' => 'EZ TV End-Points',
+        'xp2526' => 'X-Player End-Points',
+        'xp2650' => 'X-Player End-Points',
+    ];
+
+    /**
+     * Series documents: regex on the lowercased document name (doc-type
+     * suffix already stripped) => dev product title. May match SEVERAL
+     * records of that title (the Avedia Modular Chassis exists twice by
+     * design - encoder branch and RF branch - and gets its datasheets on
+     * both).
+     */
+    private const SERIES_RULES = [
+        '/^rf gateway g45\d+/' => '45-series RF gateways',
+        '/^encoder e38\d+/' => '38-Series Encoders',
+        '/^chassis c1(101|103|210)$/' => 'Avedia Modular Chassis',
+    ];
+
+    protected function configure(): void
+    {
+        $this->addOption('dry-run', null, InputOption::VALUE_NONE, 'Report the plan - write nothing');
+    }
+
+    protected function execute(InputInterface $input, OutputInterface $output): int
+    {
+        Bootstrap::initializeBackendAuthentication();
+        $dryRun = (bool)$input->getOption('dry-run');
+        $connection = GeneralUtility::makeInstance(ConnectionPool::class)->getConnectionForTable(self::PRODUCT_TABLE);
+
+        $products = $connection->fetchAllAssociative(
+            'SELECT uid, title FROM ' . self::PRODUCT_TABLE . ' WHERE deleted = 0'
+        );
+        $productByNorm = [];
+        foreach ($products as $product) {
+            $productByNorm[$this->normalize((string)$product['title'])][] = (int)$product['uid'];
+        }
+        $titleByUid = array_column($products, 'title', 'uid');
+
+        $downloads = $connection->fetchAllAssociative(
+            'SELECT uid, title FROM ' . self::DOWNLOAD_TABLE . ' WHERE deleted = 0'
+        );
+
+        $existing = [];
+        foreach ($connection->fetchAllAssociative('SELECT uid_local, uid_foreign FROM ' . self::MM_TABLE) as $row) {
+            $existing[(int)$row['uid_local']][] = (int)$row['uid_foreign'];
+        }
+
+        $additions = [];   // product uid => download uids to add
+        $unmatched = [];
+        $ambiguous = [];
+
+        foreach ($downloads as $download) {
+            $downloadUid = (int)$download['uid'];
+            $name = $this->stripDocSuffix((string)$download['title']);
+            if ($name === null) {
+                // No document-type suffix - not a per-product document
+                // (company brochures etc.); leave those to manual linking.
+                $unmatched[] = $download['title'] . '  (kein Dokumenttyp-Suffix)';
+                continue;
+            }
+
+            // Aliases and series rules may map to several records on purpose;
+            // generic title matches must stay unique.
+            $multiAllowed = false;
+            $candidates = [];
+            $aliasTitle = self::ALIASES[$this->normalize($name)] ?? null;
+            if ($aliasTitle === null) {
+                foreach (self::SERIES_RULES as $pattern => $title) {
+                    if (preg_match($pattern, mb_strtolower($name))) {
+                        $aliasTitle = $title;
+                        break;
+                    }
+                }
+            }
+            if ($aliasTitle !== null) {
+                $candidates = $productByNorm[$this->normalize($aliasTitle)] ?? [];
+                $multiAllowed = true;
+            }
+            if ($candidates === []) {
+                $candidates = $this->matchProduct($name, $productByNorm);
+            }
+
+            if ($candidates === []) {
+                $unmatched[] = $download['title'];
+                continue;
+            }
+            if (count($candidates) > 1 && !$multiAllowed) {
+                $ambiguous[] = $download['title'];
+                continue;
+            }
+            foreach ($candidates as $productUid) {
+                if (in_array($downloadUid, $existing[$productUid] ?? [], true)) {
+                    continue; // already linked
+                }
+                $additions[$productUid][] = $downloadUid;
+                $output->writeln(sprintf('%s "%s" (dl %d) -> %d %s',
+                    $dryRun ? 'plan ' : 'link ', $download['title'], $downloadUid, $productUid, $titleByUid[$productUid]));
+            }
+        }
+
+        foreach ($unmatched as $title) {
+            $output->writeln('<comment>kein Treffer: ' . $title . '</comment>');
+        }
+        foreach ($ambiguous as $title) {
+            $output->writeln('<comment>MEHRDEUTIG:  ' . $title . '</comment>');
+        }
+
+        $pairCount = array_sum(array_map('count', $additions));
+        $output->writeln(sprintf("\n%d neue Verknuepfung(en) auf %d Produkt(e); %d ohne Treffer, %d mehrdeutig.",
+            $pairCount, count($additions), count($unmatched), count($ambiguous)));
+
+        if ($additions === []) {
+            return Command::SUCCESS;
+        }
+        if ($dryRun) {
+            $output->writeln('DRY RUN - nichts geschrieben.');
+            return Command::SUCCESS;
+        }
+
+        $datamap = [];
+        foreach ($additions as $productUid => $downloadUids) {
+            $merged = array_merge($existing[$productUid] ?? [], $downloadUids);
+            $datamap[self::PRODUCT_TABLE][$productUid]['downloads'] = implode(',', array_unique($merged));
+        }
+        $dataHandler = GeneralUtility::makeInstance(DataHandler::class);
+        $dataHandler->start($datamap, []);
+        $dataHandler->process_datamap();
+        if ($dataHandler->errorLog !== []) {
+            foreach ($dataHandler->errorLog as $error) {
+                $output->writeln('<error>' . $error . '</error>');
+            }
+            return Command::FAILURE;
+        }
+        $output->writeln('Fertig. Cache leeren: vendor/bin/typo3 cache:flush');
+        return Command::SUCCESS;
+    }
+
+    /** Title without its trailing document-type phrase; null when none found. */
+    private function stripDocSuffix(string $title): ?string
+    {
+        $norm = mb_strtolower(trim($title));
+        foreach (self::DOC_SUFFIXES as $suffix) {
+            if (str_ends_with($norm, $suffix)) {
+                return trim(mb_substr(trim($title), 0, mb_strlen(trim($title)) - mb_strlen($suffix)));
+            }
+        }
+        return null;
+    }
+
+    /**
+     * Unique product uids matching the document name, applying the passes
+     * described in the class comment.
+     *
+     * @param array<string,int[]> $productByNorm
+     * @return int[]
+     */
+    private function matchProduct(string $name, array $productByNorm): array
+    {
+        $variants = [$name];
+        // leading brand word
+        $stripped = preg_replace('/^(vitec|datapath)\s+/i', '', $name);
+        if ($stripped !== $name) {
+            $variants[] = $stripped;
+        }
+        // trailing role word (on both variants)
+        foreach ($variants as $variant) {
+            foreach (self::ROLE_SUFFIXES as $role) {
+                if (preg_match('/\s+' . preg_quote($role, '/') . '$/i', $variant)) {
+                    $variants[] = trim(preg_replace('/\s+' . preg_quote($role, '/') . '$/i', '', $variant));
+                }
+            }
+        }
+        foreach ($variants as $variant) {
+            $norm = $this->normalize($variant);
+            // aliases also apply to the stripped variants ("VisionSC SDI4
+            // Capture Card" -> "VisionSC SDI4" -> alias -> VisionSC-SD14)
+            $aliasTitle = self::ALIASES[$norm] ?? null;
+            if ($aliasTitle !== null) {
+                $norm = $this->normalize($aliasTitle);
+            }
+            $hit = $productByNorm[$norm] ?? [];
+            if ($hit !== []) {
+                return $hit;
+            }
+        }
+        return [];
+    }
+
+    /**
+     * lowercase, alphanumerics only - "TX1/F" and "tx1 f" compare equal.
+     * "+" survives as "plus", otherwise "MGW Diamond+ OG" and
+     * "MGW Diamond OG" would collide.
+     */
+    private function normalize(string $value): string
+    {
+        return (string)preg_replace('/[^a-z0-9]+/', '', str_replace('+', 'plus', mb_strtolower($value)));
+    }
+}