Seobility-Report 2026-11-10: Backend-Befunde umgesetzt

Crawl nach dem Footer-Fix: 1.094 Seiten (vorher 9). Backend-Anteil:

- Migration seo_report_fixes_20261110: Platzhalter-SEO-Titel auf /solutions
  geleert; News mit verdoppeltem Titel/Slug und Slugs mit Slash bereinigt
  (+Redirects); 8 Tippfehler; zweite Welle toter Alt-Links (datapath.co.uk-
  Absolutlinks, utm-Varianten, /resource-center, /services, /contact-sales,
  /aetria-use-cases, /video-wall-solutions ...) in 48 News ersetzt + 101
  Redirects; Record-Shells /product, /news/article, /success-stories/story
  leiten auf ihre Uebersichten; Meta-Description /datasheets; WordPress-
  Reste in den 17 SEO-Artikeln entfernt; 53 News-Zeiger-Records (type=1
  auf alte /en/news-Seiten, ohne eigenen Text) bekommen den Seiteninhalt
  (Text + Bilder) in den Record und werden normale Artikel - die alten
  Seiten leiten per 301 auf die Artikel.
- VitecMetaHandler: kurze Seitentitel ohne SEO-Titel erhalten ihren
  Bereich als Kontext ('Aligo | AV over IP & KVM | VITEC').
- ProcessedFileReferenceToArray: Alt-Text-Fallback (Referenz-Titel, dann
  Dateititel) fuer Content-Block-Bilder.
- UsecaseListJsonRenderer: Testimonial-Baender liefern nur noch Stories
  mit Zitat, aktueller Markt zuerst, max. 12 (vorher alle 70 = 226 kB auf
  jeder Markt-/Solution-Unterseite, identische Bloecke auf ~90 Seiten).
- NewsJsonRenderer: paginierte Listen-Payloads 15 Min. im hash-Cache
  (USER_INT rendert sonst jede Variante neu; 50 langsame URLs im Report).
- robots.txt host-abhaengig: dev bekommt robots-dev.txt mit der dev-Sitemap
  (Seobility fand '0 Sitemaps', weil die Sitemap-Zeile auf www zeigte).

Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com>

migrations/seo_report_fixes_20261110.php

@@ -0,0 +1,414 @@
+<?php
+
+declare(strict_types=1);
+
+/**
+ * Fixes from the Seobility crawl of 2026-11-10 (1,094 pages).
+ *
+ *  1. Placeholder SEO title "Title for search engines [seo_title]" on /solutions.
+ *  2. News records whose title/path_segment were saved twice in a row.
+ *  3. News path_segments that contain slashes (imported from old URL paths).
+ *  4. Typos reported by the crawler (content tables).
+ *  5. Second wave of dead old-site links: /resource-center, /services,
+ *     /contact-sales, /aetria-use-cases, /video-wall-solutions, absolute
+ *     datapath.co.uk / datapath-us.com links and tracking-parameter variants.
+ *  6. "http://www.vitec.com./" (trailing dot) links.
+ *  7. Redirects: record shells (/product, /news/article, /success-stories/
+ *     story) onto their overviews, plus a few orphaned product URLs.
+ *  8. Meta description for /datasheets.
+ *  9. WordPress remnants inside the 17 SEO articles (lazy-load placeholder
+ *     images, leftover script fragment, wp-/data- attributes, bare text).
+ * 10. News records of type "internal page" pointing at the old /en/news
+ *     pages: their body lives only on those pages (which now redirect onto
+ *     the empty article URLs). The page content is copied into the record,
+ *     images become fal_media, the record becomes a regular article, and
+ *     every old page gets its 301.
+ *
+ * Dry run:  php migrations/seo_report_fixes_20261110.php
+ * Write:    php migrations/seo_report_fixes_20261110.php --apply
+ */
+
+error_reporting(E_ALL);
+ini_set('display_errors', '1');
+
+$apply = in_array('--apply', $argv, true);
+
+$root = null;
+$dir = __DIR__;
+for ($i = 0; $i < 5; $i++) {
+    if (is_file($dir . '/config/system/settings.php')) { $root = $dir; break; }
+    $dir = dirname($dir);
+}
+if ($root === null) { exit("no project root\n"); }
+$settings = require $root . '/config/system/settings.php';
+$db = $settings['DB']['Connections']['Default'];
+$pdo = new PDO(
+    sprintf('mysql:host=%s;port=%s;dbname=%s;charset=utf8mb4', $db['host'] ?? 'localhost', $db['port'] ?? 3306, $db['dbname'] ?? ''),
+    $db['user'] ?? '', $db['password'] ?? '',
+    [PDO::ATTR_ERRMODE => PDO::ERRMODE_EXCEPTION, PDO::ATTR_DEFAULT_FETCH_MODE => PDO::FETCH_ASSOC]
+);
+
+echo $apply ? "== APPLY ==\n" : "== DRY RUN (add --apply to write) ==\n";
+$now = time();
+
+$hasRedirect = $pdo->prepare("SELECT COUNT(*) FROM sys_redirect WHERE deleted = 0 AND source_path = ?");
+$insertRedirect = $pdo->prepare(
+    "INSERT INTO sys_redirect (pid, createdon, updatedon, source_host, source_path, target, target_statuscode)
+     VALUES (0, UNIX_TIMESTAMP(), UNIX_TIMESTAMP(), '*', ?, ?, 301)"
+);
+$redirectsAdded = 0;
+$addRedirect = static function (string $source, string $target) use ($hasRedirect, $insertRedirect, $apply, &$redirectsAdded): void {
+    $hasRedirect->execute([$source]);
+    if ((int)$hasRedirect->fetchColumn() > 0) {
+        return;
+    }
+    $redirectsAdded++;
+    if ($apply) {
+        $insertRedirect->execute([$source, $target]);
+    }
+};
+$pageBySlug = $pdo->prepare("SELECT uid FROM pages WHERE deleted = 0 AND hidden = 0 AND slug = ? LIMIT 1");
+$productBySlug = $pdo->prepare("SELECT uid FROM tx_vitec_domain_model_product WHERE deleted = 0 AND hidden = 0 AND slug = ? LIMIT 1");
+$newsBySegment = $pdo->prepare("SELECT uid FROM tx_news_domain_model_news WHERE deleted = 0 AND path_segment = ? LIMIT 1");
+$targetExists = static function (string $target) use ($pageBySlug, $productBySlug, $newsBySegment): bool {
+    if (str_starts_with($target, '/product/')) {
+        $productBySlug->execute([substr($target, 9)]);
+        return (int)$productBySlug->fetchColumn() > 0;
+    }
+    if (str_starts_with($target, '/news/article/')) {
+        $newsBySegment->execute([substr($target, 14)]);
+        return (int)$newsBySegment->fetchColumn() > 0;
+    }
+    $pageBySlug->execute([$target]);
+    return (int)$pageBySlug->fetchColumn() > 0;
+};
+
+/* ------------------------------------------------------------------ */
+echo "\n1. Platzhalter-SEO-Titel/-Beschreibungen\n";
+$rows = $pdo->query("SELECT uid, slug, seo_title FROM pages WHERE deleted = 0 AND (seo_title LIKE 'Title for search engines%' OR description LIKE 'Description for search engines%')")->fetchAll();
+foreach ($rows as $r) {
+    echo "   #{$r['uid']} {$r['slug']}: seo_title/description geleert\n";
+    if ($apply) {
+        $pdo->prepare("UPDATE pages SET seo_title = IF(seo_title LIKE 'Title for search engines%', '', seo_title), description = IF(description LIKE 'Description for search engines%', '', description), tstamp = ? WHERE uid = ?")->execute([$now, $r['uid']]);
+    }
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n2. News mit verdoppeltem Titel / path_segment\n";
+$halve = static function (string $s): ?string {
+    $len = mb_strlen($s);
+    if ($len < 20 || $len % 2 !== 0) { return null; }
+    $h = mb_substr($s, 0, intdiv($len, 2));
+    return $h === mb_substr($s, intdiv($len, 2)) ? $h : null;
+};
+foreach ($pdo->query("SELECT uid, title, path_segment FROM tx_news_domain_model_news WHERE deleted = 0 AND CHAR_LENGTH(title) > 40") as $r) {
+    $newTitle = $halve((string)$r['title']);
+    if ($newTitle === null) { continue; }
+    $seg = (string)$r['path_segment'];
+    $newSeg = $seg;
+    // doubled slug: "a-b-ca-b-c" -> "a-b-c"
+    $segLen = strlen($seg);
+    if ($segLen % 2 === 0 && substr($seg, 0, intdiv($segLen, 2)) === substr($seg, intdiv($segLen, 2))) {
+        $newSeg = substr($seg, 0, intdiv($segLen, 2));
+    }
+    echo "   #{$r['uid']}: Titel -> [$newTitle]" . ($newSeg !== $seg ? ", Slug -> $newSeg (+Redirect)" : '') . "\n";
+    if ($apply) {
+        $pdo->prepare("UPDATE tx_news_domain_model_news SET title = ?, path_segment = ?, tstamp = ? WHERE uid = ?")->execute([$newTitle, $newSeg, $now, $r['uid']]);
+    }
+    if ($newSeg !== $seg) {
+        $addRedirect('/news/article/' . $seg, '/news/article/' . $newSeg);
+    }
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n3. News path_segment mit Slash\n";
+foreach ($pdo->query("SELECT uid, path_segment FROM tx_news_domain_model_news WHERE deleted = 0 AND path_segment LIKE '%/%'") as $r) {
+    $old = (string)$r['path_segment'];
+    $new = basename($old);
+    $newsBySegment->execute([$new]);
+    $taken = (int)$newsBySegment->fetchColumn();
+    if ($taken > 0 && $taken !== (int)$r['uid']) {
+        $new .= '-' . $r['uid'];
+    }
+    echo "   #{$r['uid']}: $old -> $new (+Redirect)\n";
+    if ($apply) {
+        $pdo->prepare("UPDATE tx_news_domain_model_news SET path_segment = ?, tstamp = ? WHERE uid = ?")->execute([$new, $now, $r['uid']]);
+    }
+    $addRedirect('/news/article/' . $old, '/news/article/' . $new);
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n4. Tippfehler\n";
+$typos = [
+    'continously' => 'continuously', 'continous' => 'continuous', 'indpendent' => 'independent',
+    'aircrafts' => 'aircraft', 'sponser' => 'sponsor', 'auxillary' => 'auxiliary',
+    'processer' => 'processor', 'accomodation' => 'accommodation',
+    'Accomodation' => 'Accommodation', 'Continous' => 'Continuous',
+];
+$typoTargets = [
+    'tt_content' => ['bodytext', 'header'],
+    'tx_news_domain_model_news' => ['bodytext', 'teaser', 'title'],
+    'tx_vitec_domain_model_usecase' => ['description', 'teaser'],
+];
+foreach ($typos as $wrong => $right) {
+    foreach ($typoTargets as $table => $fields) {
+        foreach ($fields as $field) {
+            $n = (int)$pdo->query("SELECT COUNT(*) FROM $table WHERE deleted = 0 AND $field LIKE " . $pdo->quote('%' . $wrong . '%'))->fetchColumn();
+            if ($n === 0) { continue; }
+            echo "   $wrong -> $right: $table.$field ($n)\n";
+            if ($apply) {
+                $pdo->exec("UPDATE $table SET $field = REPLACE($field, " . $pdo->quote($wrong) . ", " . $pdo->quote($right) . "), tstamp = $now WHERE deleted = 0 AND $field LIKE " . $pdo->quote('%' . $wrong . '%'));
+            }
+        }
+    }
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n5. Tote Alt-Links (zweite Welle, inkl. datapath.co.uk / utm-Varianten)\n";
+$awardSeg = 'aetria-award-wins-set-the-tone-for-datapaths-best-ever-ise-week';
+$newsBySegment->execute([$awardSeg]);
+$awardTarget = (int)$newsBySegment->fetchColumn() > 0 ? '/news/article/' . $awardSeg : '/insights/news';
+$mapping2 = [
+    '/resource-center/legacy-products' => '/products/capture-and-graphics',
+    '/resource-center/legacy-products/imagedp4' => '/products/image-graphics-cards',
+    '/resource-center/legacy-products/datapath-x4' => '/products/video-wall-controllers-and-management',
+    '/resource-center/legacy-products/datapath-dl8' => '/products/video-wall-controllers-and-management',
+    '/legacy-products/imagedp4-plus' => '/products/image-graphics-cards',
+    '/resource-center/get-support' => '/support',
+    '/services/premium-service-package' => '/support/support-plans',
+    '/services/training' => '/support/training',
+    '/contact-sales' => '/contact/contact-form',
+    '/aetria-use-cases/oil-and-gas-control-room' => '/markets/critical-national-infrastructure/energy-and-utilities',
+    '/aetria-use-cases/energy-trading-and-dispatch' => '/markets/critical-national-infrastructure/energy-and-utilities',
+    '/aetria-use-cases/cctv-for-university-campus' => '/markets/education',
+    '/video-wall-solutions/commercial-video-walls' => '/solutions/video-wall-data-visualisation',
+    '/video-wall-solutions/control-rooms' => '/solutions/control-room-command-centre-solutions',
+    '/video-wall-solutions/projection-mapping' => '/solutions/video-wall-data-visualisation',
+    '/video-wall-solutions/video-wall-for-security-suites' => '/solutions/security-surveillance-solutions',
+    '/video-wall-solutions' => '/solutions/video-wall-data-visualisation',
+    '/insights/success-stories' => '/success-stories',
+    '/datapath-products' => '/products',
+    '/datapath-products/aetria-control-room-solutions' => '/products/aetria',
+    '/datapath-products/aetria-control-room-solutions/aetria-overview' => '/products/aetria',
+    '/datapath-products/aetria-control-room-solutions/aetria-command-center' => '/product/aetria-command-center',
+    '/datapath-products/aetria-control-room-solutions/aetria-workstation' => '/product/aetria-workstation',
+    '/datapath-products/aetria-control-room-solutions/aetria-wallcontrol' => '/product/aetria-wallcontrol',
+    '/datapath-products/video-wall-controllers/vsn-v3' => '/product/vsn-v3',
+    '/datapath-products/video-wall-controllers/vsn' => '/products/vsn-series-video-wall-controllers',
+    '/datapath-products/video-wall-controllers/vsn-series' => '/products/vsn-series-video-wall-controllers',
+    '/datapath-products/video-wall-controllers/vsnmicro-600' => '/product/vsnmicro-600',
+    '/datapath-products/video-wall-controllers/datapath-fx4' => '/product/fx4',
+    '/datapath-products/video-distribution-kvm/aligo-4k-avoip-with-kvm' => '/products/aligo',
+    '/datapath-products/video-distribution-kvm' => '/products/av-over-ip-and-kvm',
+    '/datapath-products/video-capture-cards/visionsc-range/visionsc-uhd2' => '/product/visionsc-uhd2',
+    '/datapath-products/video-capture-cards/visionsc-range/visionsc-hd4' => '/product/visionsc-hd4',
+    '/datapath-products/video-capture-cards/visionsc-range/visionsc-s2' => '/product/visionsc-s2',
+    '/datapath-products/video-wall-management-software/wallcontrol-10-software' => '/product/wall-control-10',
+    '/datapath-products/graphics-products/image2k' => '/product/image-2k',
+    '/datapath-products/components-accessories/rack-mounting-kits' => '/products',
+    '/datapath-products/sqx-ip-capture/active-sqx' => '/product/activesqx',
+    '/datapath-products/video-wall-control' => '/products/video-wall-controllers-and-management',
+    '/' . $awardSeg => $awardTarget,
+];
+$missing = 0;
+foreach (array_unique(array_values($mapping2)) as $t) {
+    if (!$targetExists($t)) { echo "   !! Ziel fehlt: $t\n"; $missing++; }
+}
+if ($missing > 0 && $apply) { exit("Abbruch: Ziele fehlen.\n"); }
+
+$hostPrefix = '(?:https?://(?:www\.)?datapath(?:-us)?\.(?:co\.uk|com))?';
+$linkTables = ['tx_news_domain_model_news' => 'bodytext', 'tt_content' => 'bodytext'];
+$linkHits = 0;
+foreach ($linkTables as $table => $field) {
+    $select = $pdo->query("SELECT uid, $field AS body FROM $table WHERE deleted = 0 AND ($field LIKE '%datapath%' OR $field LIKE '%/resource-center/%' OR $field LIKE '%/services/%' OR $field LIKE '%/contact-sales%' OR $field LIKE '%/aetria-use-cases/%' OR $field LIKE '%/video-wall-solutions%' OR $field LIKE '%/insights/success-stories%' OR $field LIKE '%/legacy-products/%' OR $field LIKE '%aetria-award-wins%')");
+    $update = $pdo->prepare("UPDATE $table SET $field = ?, tstamp = ? WHERE uid = ?");
+    foreach ($select as $r) {
+        $body = (string)$r['body'];
+        $new = $body;
+        foreach ($mapping2 as $old => $target) {
+            $pattern = '#href="' . $hostPrefix . preg_quote($old, '#') . '/?(?:\?[^"]*)?"#';
+            $new = preg_replace($pattern, 'href="' . $target . '"', $new) ?? $new;
+        }
+        if ($new !== $body) {
+            $linkHits++;
+            echo "   $table #{$r['uid']}: Links ersetzt\n";
+            if ($apply) { $update->execute([$new, $now, $r['uid']]); }
+        }
+    }
+}
+echo "   Records mit ersetzten Links: $linkHits\n";
+foreach ($mapping2 as $old => $target) {
+    $addRedirect($old, $target);
+    $addRedirect($old . '/', $target);
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n6. http://www.vitec.com./ (Punkt-Tippfehler)\n";
+$n = (int)$pdo->query("SELECT COUNT(*) FROM tx_news_domain_model_news WHERE deleted = 0 AND bodytext LIKE '%www.vitec.com./%'")->fetchColumn();
+echo "   $n Record(s)\n";
+if ($apply && $n > 0) {
+    $pdo->exec("UPDATE tx_news_domain_model_news SET bodytext = REPLACE(REPLACE(bodytext, 'http://www.vitec.com./', 'https://www.vitec.com/'), 'https://www.vitec.com./', 'https://www.vitec.com/'), tstamp = $now WHERE deleted = 0 AND bodytext LIKE '%www.vitec.com./%'");
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n7. Redirects fuer Record-Shells und verwaiste Produkt-URLs\n";
+foreach ([
+    '/product' => '/products',
+    '/news/article' => '/insights/news',
+    '/success-stories/story' => '/success-stories',
+    '/product/artiosign' => '/products/video-wall-management-software',
+    '/product/artioview' => '/products/video-wall-management-software',
+    '/product/x-view-integrated-displays' => '/products/x-view-integrated-displays',
+] as $old => $target) {
+    $addRedirect($old, $target);
+    $addRedirect($old . '/', $target);
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n8. Meta-Description /datasheets\n";
+$st = $pdo->prepare("UPDATE pages SET description = ?, tstamp = ? WHERE uid = 17 AND (description IS NULL OR description = '')");
+$desc = 'Download VITEC and Datapath product datasheets: encoders and decoders, IPTV and digital signage platforms, video wall controllers, capture cards and more - searchable by product and category.';
+if ($apply) { $st->execute([$desc, $now]); echo "   gesetzt (" . $st->rowCount() . ")\n"; } else { echo "   wird gesetzt, falls leer\n"; }
+
+/* ------------------------------------------------------------------ */
+echo "\n9. WordPress-Reste in den SEO-Artikeln\n";
+$seoUids = [232,234,235,236,237,238,240,241,242,243,244,245,246,247,248,249,252];
+$sel = $pdo->query("SELECT uid, path_segment, bodytext FROM tx_news_domain_model_news WHERE deleted = 0 AND uid IN (" . implode(',', $seoUids) . ")");
+$upd = $pdo->prepare("UPDATE tx_news_domain_model_news SET bodytext = ?, tstamp = ? WHERE uid = ?");
+foreach ($sel as $r) {
+    $b = (string)$r['bodytext'];
+    $o = $b;
+    $log = [];
+    $b = preg_replace('#<img[^>]*src="data:image/[^"]*"[^>]*>\s*#i', '', $b, -1, $c1) ?? $b; if ($c1) { $log[] = "$c1 Platzhalter-Bilder"; }
+    $b = preg_replace('#<p>[^<]*getWR360PopupSkin[^<]*</p>\s*#i', '', $b, -1, $c2) ?? $b; if ($c2) { $log[] = "Script-Rest"; }
+    $b = preg_replace('#\s+class="wp-[^"]*"#i', '', $b, -1, $c3) ?? $b; if ($c3) { $log[] = "$c3 wp-Klassen"; }
+    $b = preg_replace('#\s+data-[a-z0-9-]+="[^"]*"#i', '', $b, -1, $c4) ?? $b; if ($c4) { $log[] = "$c4 data-Attribute"; }
+    // bare description text between a product <h3> and the following link
+    $b = preg_replace('#(</h3>)\s*([^<\s][^<]{20,}?)\s*(?=<a |<h[2-4]|<p>|<ul>)#s', '$1<p>$2</p>', $b, -1, $c5) ?? $b; if ($c5) { $log[] = "$c5 nackte Textabsaetze gekapselt"; }
+    $b = preg_replace('#<a([^>]*)>\s*View products?\s*</a>#i', '<a$1>View products</a>', $b, -1, $c6) ?? $b; if ($c6) { $log[] = "$c6 View-products-Links normalisiert"; }
+    if ($b !== $o) {
+        echo "   #{$r['uid']} {$r['path_segment']}: " . implode(', ', $log) . "\n";
+        if ($apply) { $upd->execute([$b, $now, $r['uid']]); }
+    }
+}
+
+/* ------------------------------------------------------------------ */
+echo "\n10. News-Zeiger-Records (type=1) -> Inhalt der alten Seite uebernehmen\n";
+$allowedTags = '<p><h2><h3><h4><ul><ol><li><strong><em><b><i><a><br><blockquote>';
+$stripAttrs = static function (string $html): string {
+    // keep href/target on links, drop everything else (style, class, ids)
+    $html = preg_replace_callback('#<a\b([^>]*)>#i', static function (array $m): string {
+        preg_match('/href="([^"]*)"/i', $m[1], $h);
+        preg_match('/target="([^"]*)"/i', $m[1], $t);
+        return '<a' . (isset($h[1]) ? ' href="' . $h[1] . '"' : '') . (isset($t[1]) ? ' target="' . $t[1] . '"' : '') . '>';
+    }, $html) ?? $html;
+    return preg_replace('#<(p|h[2-4]|ul|ol|li|strong|em|b|i|blockquote|br)\b[^>]*>#i', '<$1>', $html) ?? $html;
+};
+$collectContent = null;
+$collectContent = static function (int $pid, int $parent, array &$texts, array &$imageRefs) use ($pdo, &$collectContent, $allowedTags, $stripAttrs): void {
+    $st = $pdo->prepare("SELECT uid, CType, bodytext, header FROM tt_content WHERE pid = ? AND tx_container_parent = ? AND deleted = 0 AND hidden = 0 ORDER BY colPos, sorting");
+    $st->execute([$pid, $parent]);
+    foreach ($st->fetchAll() as $el) {
+        $ctype = (string)$el['CType'];
+        if (str_starts_with($ctype, 'vitec_container') || str_starts_with($ctype, 'vitec_cols')) {
+            $collectContent($pid, (int)$el['uid'], $texts, $imageRefs);
+            continue;
+        }
+        if (in_array($ctype, ['image', 'textpic', 'textmedia'], true)) {
+            $refs = $pdo->prepare("SELECT uid FROM sys_file_reference WHERE tablenames = 'tt_content' AND uid_foreign = ? AND fieldname IN ('image', 'assets', 'media') AND deleted = 0 AND hidden = 0 ORDER BY sorting_foreign");
+            $refs->execute([(int)$el['uid']]);
+            foreach ($refs->fetchAll() as $ref) { $imageRefs[] = (int)$ref['uid']; }
+        }
+        if (in_array($ctype, ['text', 'textpic', 'textmedia'], true)) {
+            $t = trim((string)$el['bodytext']);
+            if ($t !== '') { $texts[] = $stripAttrs(strip_tags($t, $allowedTags)); }
+            continue;
+        }
+        if ($ctype === 'html') {
+            $raw = (string)$el['bodytext'];
+            if (preg_match('#<blockquote[^>]*>(.*?)</blockquote>#is', $raw, $q)) {
+                $cite = '';
+                if (preg_match('#</blockquote>\s*<span[^>]*>(.*?)</span>#is', $raw, $s)) { $cite = trim(strip_tags($s[1])); }
+                $texts[] = '<blockquote><p>' . trim(strip_tags($q[1])) . '</p>' . ($cite !== '' ? '<p><em>' . $cite . '</em></p>' : '') . '</blockquote>';
+                continue;
+            }
+            if (stripos($raw, '<style') !== false || stripos($raw, '<script') !== false || mb_strlen(trim(strip_tags($raw))) < 200) {
+                continue; // layout snippets (buttons, styles)
+            }
+            $texts[] = $stripAttrs(strip_tags($raw, $allowedTags));
+        }
+    }
+};
+$pointerRows = $pdo->query("SELECT n.uid, n.pid, n.title, n.path_segment, n.internalurl, n.bodytext, n.fal_media FROM tx_news_domain_model_news n WHERE n.deleted = 0 AND n.type = '1'")->fetchAll();
+$pageSlugs = $pdo->prepare("SELECT uid, slug, pid FROM pages WHERE uid = ? AND deleted = 0");
+$maxRefSorting = $pdo->prepare("SELECT COALESCE(MAX(sorting_foreign), 0) FROM sys_file_reference WHERE tablenames = 'tx_news_domain_model_news' AND fieldname = 'fal_media' AND uid_foreign = ?");
+$copyRef = $pdo->prepare(
+    "INSERT INTO sys_file_reference (pid, tstamp, crdate, uid_local, uid_foreign, tablenames, fieldname, sorting_foreign, title, alternative, description, crop, link)
+     SELECT ?, ?, ?, uid_local, ?, 'tx_news_domain_model_news', 'fal_media', ?, title, alternative, description, crop, link FROM sys_file_reference WHERE uid = ?"
+);
+$updNews = $pdo->prepare("UPDATE tx_news_domain_model_news SET bodytext = ?, type = '0', internalurl = '', fal_media = ?, tstamp = ? WHERE uid = ?");
+$updType = $pdo->prepare("UPDATE tx_news_domain_model_news SET type = '0', internalurl = '', tstamp = ? WHERE uid = ?");
+$migrated = 0; $typeOnly = 0; $skipped = 0;
+foreach ($pointerRows as $n) {
+    $pid = 0;
+    if (preg_match('/uid=(\d+)/', (string)$n['internalurl'], $m)) { $pid = (int)$m[1]; } elseif (ctype_digit((string)$n['internalurl'])) { $pid = (int)$n['internalurl']; }
+    $pageSlugs->execute([$pid]);
+    $page = $pageSlugs->fetch();
+    if (!$page || !in_array((int)$page['pid'], [106], true) && (int)$page['uid'] !== 107) {
+        echo "   #{$n['uid']}: Ziel-Seite $pid nicht im alten News-Ast - uebersprungen\n";
+        $skipped++;
+        continue;
+    }
+    $oldSlug = (string)$page['slug'];
+    $newUrl = '/news/article/' . $n['path_segment'];
+    if (trim((string)$n['bodytext']) !== '') {
+        echo "   #{$n['uid']}: hat eigenen Text (" . strlen((string)$n['bodytext']) . " Z.) -> nur type=0" . "\n";
+        $typeOnly++;
+        if ($apply) { $updType->execute([$now, $n['uid']]); }
+        $addRedirect($oldSlug, $newUrl);
+        continue;
+    }
+    $texts = []; $imageRefs = [];
+    $collectContent($pid, 0, $texts, $imageRefs);
+    $body = trim(implode("\n", $texts));
+    $plainLen = mb_strlen(trim(strip_tags($body)));
+    if ($plainLen < 500) {
+        echo "   #{$n['uid']}: Seite $pid liefert nur $plainLen Zeichen Text - uebersprungen (bleibt Zeiger)\n";
+        $skipped++;
+        continue;
+    }
+    $imageRefs = array_slice(array_unique($imageRefs), 0, 3);
+    // Imported placeholder slugs ("default-<hash>") take the old page's slug.
+    $segment = (string)$n['path_segment'];
+    if (str_starts_with($segment, 'default-')) {
+        $candidate = basename($oldSlug);
+        $newsBySegment->execute([$candidate]);
+        if ((int)$newsBySegment->fetchColumn() === 0) {
+            $segment = $candidate;
+            $newUrl = '/news/article/' . $segment;
+            echo "   #{$n['uid']}: Slug default-... -> $segment\n";
+        }
+    }
+    echo "   #{$n['uid']} $segment: $plainLen Zeichen aus " . count($texts) . " Elementen, " . count($imageRefs) . " Bild(er) <- $oldSlug\n";
+    $migrated++;
+    if ($apply) {
+        if ($segment !== (string)$n['path_segment']) {
+            $pdo->prepare("UPDATE tx_news_domain_model_news SET path_segment = ? WHERE uid = ?")->execute([$segment, $n['uid']]);
+        }
+        $sorting = 0;
+        $maxRefSorting->execute([$n['uid']]);
+        $sorting = (int)$maxRefSorting->fetchColumn();
+        $existing = (int)$n['fal_media'];
+        foreach ($imageRefs as $refUid) {
+            $sorting += 256;
+            $copyRef->execute([(int)$n['pid'], $now, $now, (int)$n['uid'], $sorting, $refUid]);
+            $existing++;
+        }
+        $updNews->execute([$body, $existing, $now, $n['uid']]);
+    }
+    $addRedirect($oldSlug, $newUrl);
+}
+echo "   uebernommen: $migrated, nur type=0: $typeOnly, uebersprungen: $skipped\n";
+
+echo "\nRedirects neu: $redirectsAdded\n";
+echo $apply ? "FERTIG. cache:flush + SSR purge + warm.\n" : "DRY RUN beendet.\n";

packages/vitec/Classes/Headless/ProcessedFileReferenceToArray.php

@@ -47,6 +47,19 @@ class ProcessedFileReferenceToArray extends FileReferenceToArray
             $mimeType = (string)$file->getMimeType();
             $extension = strtolower((string)$file->getExtension());
 
+            // Alt-text fallback (Seobility: 215 pages with empty alt): the
+            // reference title, then the file's title property. Editors can
+            // still override per reference.
+            if (trim((string)($data['alt'] ?? '')) === '') {
+                $fallbackAlt = trim((string)($file->getTitle() ?? ''));
+                if ($fallbackAlt === '') {
+                    $fallbackAlt = trim((string)($file->getOriginalFile()->getProperty('title') ?? ''));
+                }
+                if ($fallbackAlt !== '') {
+                    $data['alt'] = $fallbackAlt;
+                }
+            }
+
             $data['mimeType'] = $mimeType;
             $data['size'] = (int)$file->getSize();
 

packages/vitec/Classes/Seo/VitecMetaHandler.php

@@ -141,6 +141,20 @@ class VitecMetaHandler extends MetaHandler
             $image = $this->firstImage('pages', 'media', (int)$page['uid']);
         }
 
+        // --- short page titles get their section as context -------------------
+        // "Aligo | VITEC" (Seobility: 456 titles "zu kurz") becomes
+        // "Aligo | AV over IP & KVM | VITEC"; only for plain pages without an
+        // editor-set SEO title, never for record detail pages.
+        if ($newsUid === 0 && $productArg === '' && $usecaseUid === 0
+            && $title !== '' && mb_strlen($title) < 30
+            && trim((string)($page['seo_title'] ?? '')) === ''
+        ) {
+            $parentTitle = $this->parentTitle($pageInfo);
+            if ($parentTitle !== '' && mb_stripos($title, $parentTitle) === false) {
+                $title .= ' | ' . $parentTitle;
+            }
+        }
+
         // --- uniform brand suffix ---------------------------------------------
         if ($title !== '' && mb_stripos($title, 'vitec') === false) {
             $title .= ' | VITEC';
@@ -209,6 +223,31 @@ class VitecMetaHandler extends MetaHandler
         return $content;
     }
 
+    /**
+     * Navigation title of the parent page, or '' when the parent is the site
+     * root, a technical container (user_nav, folders) or missing.
+     */
+    private function parentTitle($pageInfo): string
+    {
+        if ($pageInfo === null) {
+            return '';
+        }
+        $rootLine = $pageInfo->getRootLine();
+        $parent = $rootLine[1] ?? null;
+        if (!is_array($parent) || count($rootLine) < 3) {
+            // parent is the root page (rootline: current, root) or missing
+            return '';
+        }
+        if (in_array((int)($parent['doktype'] ?? 1), [3, 4, 199, 254, 255], true)) {
+            return '';
+        }
+        $name = trim((string)($parent['nav_title'] ?? '')) ?: trim((string)($parent['title'] ?? ''));
+        if ($name === '' || preg_match('/^user[_ -]?nav$/i', $name) === 1 || str_contains($name, '_')) {
+            return '';
+        }
+        return $name;
+    }
+
     /**
      * Route arguments of the current request (record detail context).
      *

packages/vitec/Classes/UserFunc/NewsJsonRenderer.php

@@ -430,6 +430,25 @@ final class NewsJsonRenderer
         $requestedPage = max(1, (int)($queryParams['page'] ?? 1));
         $requestedCategory = strtolower(trim((string)($queryParams['category'] ?? '')));
 
+        // USER_INT renders on every request; the 12-card page payload (image
+        // processing included) took 1-6 s on cold SSR misses (Seobility: 50
+        // slow URLs, all ?page=N). Keep each page/category variant for 15 min
+        // in the hash cache - cache:flush clears it, news edits are rare.
+        $cache = null;
+        $cacheId = '';
+        try {
+            $cache = GeneralUtility::makeInstance(\TYPO3\CMS\Core\Cache\CacheManager::class)->getCache('hash');
+            $cacheId = 'vitec-newslist-' . (int)($contentElement['uid'] ?? 0)
+                . '-' . (int)($contentElement['sys_language_uid'] ?? 0)
+                . '-' . $requestedPage . '-' . md5($requestedCategory);
+            $cached = $cache->get($cacheId);
+            if (is_string($cached) && $cached !== '') {
+                return $cached;
+            }
+        } catch (\Throwable $e) {
+            $cache = null;
+        }
+
         // All categories of all entries in ONE query - feeds both the filter
         // chips (counts over the FULL list, independent of the active filter)
         // and the per-card category labels.
@@ -504,7 +523,16 @@ final class NewsJsonRenderer
             'settings' => $this->buildSettingsPayload($contentElement, $settings),
         ];
 
-        return json_encode($response) ?: '';
+        $json = json_encode($response) ?: '';
+        if ($cache !== null && $json !== '') {
+            try {
+                $cache->set($cacheId, $json, ['tx_news'], 900);
+            } catch (\Throwable $e) {
+                // caching is best effort
+            }
+        }
+
+        return $json;
     }
 
     /**

packages/vitec/Classes/UserFunc/UsecaseListJsonRenderer.php

@@ -165,6 +165,16 @@ class UsecaseListJsonRenderer
                 $rows = $ordered;
             }
 
+            // Testimonial bands on sub-market/solution pages shipped ALL 70
+            // stories (226 kB per page, the same quotes on ~90 pages - Seobility
+            // 2026-11-10: 34 pages > 500 kB, 1,846 repeated text blocks). Only
+            // stories with a maintained quote are testimonials; the current
+            // market's stories come first, capped at twelve. Editor-picked
+            // lists stay untouched.
+            if ($layout === 'testimonials' && $selectedUids === []) {
+                $rows = $this->testimonialRows($rows);
+            }
+
             $usecases = array_map(
                 static function (array $u) use ($serializer, $detailBase): array {
                     $item = $serializer->serializeListItem($u);
@@ -210,6 +220,80 @@ class UsecaseListJsonRenderer
      * Callers here build paths by concatenation, so the empty string stays the
      * "no link" value; LinkResolver's null is coalesced away.
      */
+    /**
+     * Stories for a testimonial band: quoted ones only, current market first,
+     * at most twelve. Falls back to the first twelve rows when no story has
+     * a quote yet.
+     *
+     * @param array<int,array<string,mixed>> $rows
+     * @return array<int,array<string,mixed>>
+     */
+    private function testimonialRows(array $rows): array
+    {
+        $quoted = array_values(array_filter(
+            $rows,
+            static fn (array $r): bool => trim((string)($r['quote'] ?? '')) !== ''
+        ));
+        if ($quoted === []) {
+            return array_slice($rows, 0, 12);
+        }
+
+        try {
+            $marketUids = $this->currentMarketUids();
+            if ($marketUids !== []) {
+                $qb = GeneralUtility::makeInstance(ConnectionPool::class)
+                    ->getQueryBuilderForTable('tx_vitec_usecase_market_mm');
+                $inMarket = array_map('intval', $qb
+                    ->select('uid_local')
+                    ->from('tx_vitec_usecase_market_mm')
+                    ->where($qb->expr()->in('uid_foreign', $qb->createNamedParameter($marketUids, \Doctrine\DBAL\ArrayParameterType::INTEGER)))
+                    ->executeQuery()
+                    ->fetchFirstColumn());
+                $matching = array_values(array_filter($quoted, static fn (array $r): bool => in_array((int)$r['uid'], $inMarket, true)));
+                if (count($matching) >= 3) {
+                    $others = array_values(array_filter($quoted, static fn (array $r): bool => !in_array((int)$r['uid'], $inMarket, true)));
+                    $quoted = array_merge($matching, $others);
+                }
+            }
+        } catch (\Throwable $e) {
+            // keep the quoted stories in default order
+        }
+
+        return array_slice($quoted, 0, 12);
+    }
+
+    /**
+     * Market records whose detail page lies on the current rootline.
+     *
+     * @return list<int>
+     */
+    private function currentMarketUids(): array
+    {
+        $request = $GLOBALS['TYPO3_REQUEST'] ?? null;
+        $pageInfo = $request?->getAttribute('frontend.page.information');
+        if ($pageInfo === null) {
+            return [];
+        }
+        $pageUids = array_values(array_filter(array_map(
+            static fn (array $p): int => (int)($p['uid'] ?? 0),
+            $pageInfo->getRootLine()
+        )));
+        if ($pageUids === []) {
+            return [];
+        }
+        $qb = GeneralUtility::makeInstance(ConnectionPool::class)
+            ->getQueryBuilderForTable('tx_vitec_domain_model_market');
+        return array_map('intval', $qb
+            ->select('uid')
+            ->from('tx_vitec_domain_model_market')
+            ->where(
+                $qb->expr()->eq('deleted', 0),
+                $qb->expr()->in('detail_page', $qb->createNamedParameter($pageUids, \Doctrine\DBAL\ArrayParameterType::INTEGER))
+            )
+            ->executeQuery()
+            ->fetchFirstColumn());
+    }
+
     private function resolvePageUrl(int $pageUid): string
     {
         return LinkResolver::pageUrl($pageUid) ?? '';

public/.htaccess

@@ -302,6 +302,12 @@ AddDefaultCharset utf-8
 	RewriteCond $0#%{REQUEST_URI} ([^#]*)#(.*)\1$
 	RewriteRule ^.*$ - [E=CWD:%2]
 
+	# robots.txt per host: the Sitemap directive must be an absolute URL on the
+	# crawled host, so dev serves its own file (Seobility found "0 sitemaps"
+	# because robots.txt pointed at www.vitec.com). SEO audit 2026-11-10.
+	RewriteCond %{HTTP_HOST} ^dev\.vitec\.com$ [NC]
+	RewriteRule ^robots\.txt$ robots-dev.txt [L]
+
 	# Rules to set ApplicationContext based on hostname
 	#RewriteCond %{HTTP_HOST} ^dev\.example\.com$
 	#RewriteRule .? - [E=TYPO3_CONTEXT:Development]

public/robots-dev.txt

@@ -0,0 +1,5 @@
+User-agent: *
+Disallow: /typo3/
+Disallow: /_json/
+
+Sitemap: https://dev.vitec.com/sitemap.xml