Seobility-Report 2026-11-10: Backend-Befunde umgesetzt

Crawl nach dem Footer-Fix: 1.094 Seiten (vorher 9). Backend-Anteil:

- Migration seo_report_fixes_20261110: Platzhalter-SEO-Titel auf /solutions
  geleert; News mit verdoppeltem Titel/Slug und Slugs mit Slash bereinigt
  (+Redirects); 8 Tippfehler; zweite Welle toter Alt-Links (datapath.co.uk-
  Absolutlinks, utm-Varianten, /resource-center, /services, /contact-sales,
  /aetria-use-cases, /video-wall-solutions ...) in 48 News ersetzt + 101
  Redirects; Record-Shells /product, /news/article, /success-stories/story
  leiten auf ihre Uebersichten; Meta-Description /datasheets; WordPress-
  Reste in den 17 SEO-Artikeln entfernt; 53 News-Zeiger-Records (type=1
  auf alte /en/news-Seiten, ohne eigenen Text) bekommen den Seiteninhalt
  (Text + Bilder) in den Record und werden normale Artikel - die alten
  Seiten leiten per 301 auf die Artikel.
- VitecMetaHandler: kurze Seitentitel ohne SEO-Titel erhalten ihren
  Bereich als Kontext ('Aligo | AV over IP & KVM | VITEC').
- ProcessedFileReferenceToArray: Alt-Text-Fallback (Referenz-Titel, dann
  Dateititel) fuer Content-Block-Bilder.
- UsecaseListJsonRenderer: Testimonial-Baender liefern nur noch Stories
  mit Zitat, aktueller Markt zuerst, max. 12 (vorher alle 70 = 226 kB auf
  jeder Markt-/Solution-Unterseite, identische Bloecke auf ~90 Seiten).
- NewsJsonRenderer: paginierte Listen-Payloads 15 Min. im hash-Cache
  (USER_INT rendert sonst jede Variante neu; 50 langsame URLs im Report).
- robots.txt host-abhaengig: dev bekommt robots-dev.txt mit der dev-Sitemap
  (Seobility fand '0 Sitemaps', weil die Sitemap-Zeile auf www zeigte).

Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com>

packages/vitec/Classes/Headless/ProcessedFileReferenceToArray.php

@@ -47,6 +47,19 @@ class ProcessedFileReferenceToArray extends FileReferenceToArray
             $mimeType = (string)$file->getMimeType();
             $extension = strtolower((string)$file->getExtension());
 
+            // Alt-text fallback (Seobility: 215 pages with empty alt): the
+            // reference title, then the file's title property. Editors can
+            // still override per reference.
+            if (trim((string)($data['alt'] ?? '')) === '') {
+                $fallbackAlt = trim((string)($file->getTitle() ?? ''));
+                if ($fallbackAlt === '') {
+                    $fallbackAlt = trim((string)($file->getOriginalFile()->getProperty('title') ?? ''));
+                }
+                if ($fallbackAlt !== '') {
+                    $data['alt'] = $fallbackAlt;
+                }
+            }
+
             $data['mimeType'] = $mimeType;
             $data['size'] = (int)$file->getSize();
 

packages/vitec/Classes/Seo/VitecMetaHandler.php

@@ -141,6 +141,20 @@ class VitecMetaHandler extends MetaHandler
             $image = $this->firstImage('pages', 'media', (int)$page['uid']);
         }
 
+        // --- short page titles get their section as context -------------------
+        // "Aligo | VITEC" (Seobility: 456 titles "zu kurz") becomes
+        // "Aligo | AV over IP & KVM | VITEC"; only for plain pages without an
+        // editor-set SEO title, never for record detail pages.
+        if ($newsUid === 0 && $productArg === '' && $usecaseUid === 0
+            && $title !== '' && mb_strlen($title) < 30
+            && trim((string)($page['seo_title'] ?? '')) === ''
+        ) {
+            $parentTitle = $this->parentTitle($pageInfo);
+            if ($parentTitle !== '' && mb_stripos($title, $parentTitle) === false) {
+                $title .= ' | ' . $parentTitle;
+            }
+        }
+
         // --- uniform brand suffix ---------------------------------------------
         if ($title !== '' && mb_stripos($title, 'vitec') === false) {
             $title .= ' | VITEC';
@@ -209,6 +223,31 @@ class VitecMetaHandler extends MetaHandler
         return $content;
     }
 
+    /**
+     * Navigation title of the parent page, or '' when the parent is the site
+     * root, a technical container (user_nav, folders) or missing.
+     */
+    private function parentTitle($pageInfo): string
+    {
+        if ($pageInfo === null) {
+            return '';
+        }
+        $rootLine = $pageInfo->getRootLine();
+        $parent = $rootLine[1] ?? null;
+        if (!is_array($parent) || count($rootLine) < 3) {
+            // parent is the root page (rootline: current, root) or missing
+            return '';
+        }
+        if (in_array((int)($parent['doktype'] ?? 1), [3, 4, 199, 254, 255], true)) {
+            return '';
+        }
+        $name = trim((string)($parent['nav_title'] ?? '')) ?: trim((string)($parent['title'] ?? ''));
+        if ($name === '' || preg_match('/^user[_ -]?nav$/i', $name) === 1 || str_contains($name, '_')) {
+            return '';
+        }
+        return $name;
+    }
+
     /**
      * Route arguments of the current request (record detail context).
      *

packages/vitec/Classes/UserFunc/NewsJsonRenderer.php

@@ -430,6 +430,25 @@ final class NewsJsonRenderer
         $requestedPage = max(1, (int)($queryParams['page'] ?? 1));
         $requestedCategory = strtolower(trim((string)($queryParams['category'] ?? '')));
 
+        // USER_INT renders on every request; the 12-card page payload (image
+        // processing included) took 1-6 s on cold SSR misses (Seobility: 50
+        // slow URLs, all ?page=N). Keep each page/category variant for 15 min
+        // in the hash cache - cache:flush clears it, news edits are rare.
+        $cache = null;
+        $cacheId = '';
+        try {
+            $cache = GeneralUtility::makeInstance(\TYPO3\CMS\Core\Cache\CacheManager::class)->getCache('hash');
+            $cacheId = 'vitec-newslist-' . (int)($contentElement['uid'] ?? 0)
+                . '-' . (int)($contentElement['sys_language_uid'] ?? 0)
+                . '-' . $requestedPage . '-' . md5($requestedCategory);
+            $cached = $cache->get($cacheId);
+            if (is_string($cached) && $cached !== '') {
+                return $cached;
+            }
+        } catch (\Throwable $e) {
+            $cache = null;
+        }
+
         // All categories of all entries in ONE query - feeds both the filter
         // chips (counts over the FULL list, independent of the active filter)
         // and the per-card category labels.
@@ -504,7 +523,16 @@ final class NewsJsonRenderer
             'settings' => $this->buildSettingsPayload($contentElement, $settings),
         ];
 
-        return json_encode($response) ?: '';
+        $json = json_encode($response) ?: '';
+        if ($cache !== null && $json !== '') {
+            try {
+                $cache->set($cacheId, $json, ['tx_news'], 900);
+            } catch (\Throwable $e) {
+                // caching is best effort
+            }
+        }
+
+        return $json;
     }
 
     /**

packages/vitec/Classes/UserFunc/UsecaseListJsonRenderer.php

@@ -165,6 +165,16 @@ class UsecaseListJsonRenderer
                 $rows = $ordered;
             }
 
+            // Testimonial bands on sub-market/solution pages shipped ALL 70
+            // stories (226 kB per page, the same quotes on ~90 pages - Seobility
+            // 2026-11-10: 34 pages > 500 kB, 1,846 repeated text blocks). Only
+            // stories with a maintained quote are testimonials; the current
+            // market's stories come first, capped at twelve. Editor-picked
+            // lists stay untouched.
+            if ($layout === 'testimonials' && $selectedUids === []) {
+                $rows = $this->testimonialRows($rows);
+            }
+
             $usecases = array_map(
                 static function (array $u) use ($serializer, $detailBase): array {
                     $item = $serializer->serializeListItem($u);
@@ -210,6 +220,80 @@ class UsecaseListJsonRenderer
      * Callers here build paths by concatenation, so the empty string stays the
      * "no link" value; LinkResolver's null is coalesced away.
      */
+    /**
+     * Stories for a testimonial band: quoted ones only, current market first,
+     * at most twelve. Falls back to the first twelve rows when no story has
+     * a quote yet.
+     *
+     * @param array<int,array<string,mixed>> $rows
+     * @return array<int,array<string,mixed>>
+     */
+    private function testimonialRows(array $rows): array
+    {
+        $quoted = array_values(array_filter(
+            $rows,
+            static fn (array $r): bool => trim((string)($r['quote'] ?? '')) !== ''
+        ));
+        if ($quoted === []) {
+            return array_slice($rows, 0, 12);
+        }
+
+        try {
+            $marketUids = $this->currentMarketUids();
+            if ($marketUids !== []) {
+                $qb = GeneralUtility::makeInstance(ConnectionPool::class)
+                    ->getQueryBuilderForTable('tx_vitec_usecase_market_mm');
+                $inMarket = array_map('intval', $qb
+                    ->select('uid_local')
+                    ->from('tx_vitec_usecase_market_mm')
+                    ->where($qb->expr()->in('uid_foreign', $qb->createNamedParameter($marketUids, \Doctrine\DBAL\ArrayParameterType::INTEGER)))
+                    ->executeQuery()
+                    ->fetchFirstColumn());
+                $matching = array_values(array_filter($quoted, static fn (array $r): bool => in_array((int)$r['uid'], $inMarket, true)));
+                if (count($matching) >= 3) {
+                    $others = array_values(array_filter($quoted, static fn (array $r): bool => !in_array((int)$r['uid'], $inMarket, true)));
+                    $quoted = array_merge($matching, $others);
+                }
+            }
+        } catch (\Throwable $e) {
+            // keep the quoted stories in default order
+        }
+
+        return array_slice($quoted, 0, 12);
+    }
+
+    /**
+     * Market records whose detail page lies on the current rootline.
+     *
+     * @return list<int>
+     */
+    private function currentMarketUids(): array
+    {
+        $request = $GLOBALS['TYPO3_REQUEST'] ?? null;
+        $pageInfo = $request?->getAttribute('frontend.page.information');
+        if ($pageInfo === null) {
+            return [];
+        }
+        $pageUids = array_values(array_filter(array_map(
+            static fn (array $p): int => (int)($p['uid'] ?? 0),
+            $pageInfo->getRootLine()
+        )));
+        if ($pageUids === []) {
+            return [];
+        }
+        $qb = GeneralUtility::makeInstance(ConnectionPool::class)
+            ->getQueryBuilderForTable('tx_vitec_domain_model_market');
+        return array_map('intval', $qb
+            ->select('uid')
+            ->from('tx_vitec_domain_model_market')
+            ->where(
+                $qb->expr()->eq('deleted', 0),
+                $qb->expr()->in('detail_page', $qb->createNamedParameter($pageUids, \Doctrine\DBAL\ArrayParameterType::INTEGER))
+            )
+            ->executeQuery()
+            ->fetchFirstColumn());
+    }
+
     private function resolvePageUrl(int $pageUid): string
     {
         return LinkResolver::pageUrl($pageUid) ?? '';